6. Analysing the competition
6.01 How to How to analyse the competition and place your “solution” in a space
A stakeholder is any person who has an interested in what we’re doing – eg our employer, or those working on supporting roles of the business, team members, users and so on.
There’s a vast number of people who would be considered as a stakeholder in a system, even for small systems.
We can apply STEEPLE analysis to try and understand our external environment.
STEEPLE is concerned with the following aspects:
- Social – changes in culture, demographics, and attitudes
- Technological – changes in technology that can affect our system
- Economic – financial implications of our decisions
- Environmental – concerned with environmental implications of our product
- Political – labour law, taxation obligations, etc
- Legal – legal implications concerning data and privacy, for example
- Ethical – besides legal ramifications, we want to ensure our approach is ethical
6.02 SWOT analysis
SWOT Analysis is a strategic planning technique to help an individual or organisation identify strengths, weaknesses, opportunities, and threats related to business competition
or project planning.
- Strengths – What’s special or unique about the project?
- Weaknesses – What do we lack that may reflect on the project?
- Opportunities – What environmental or business qualities can we exploit to our advantage?
- Threats – What can cause trouble to the project?
Monday 15 November 2021, 161 views
Next post: 7. User-Centred Design
Previous post: 5. Research
Leave a Reply